Mastering Founder-Led Marketing with Itamar Friedman, CEO of Codium AI

In this episode, Itamar Friedman, CEO of Codium AI, shares his journey and insights on effective founder-led marketing for startups. With over half a million users and 10K stars in open source, Itamar discusses the significance of building trust through content creation, overcoming the embarrassment of self-promotion, and practical tips for maintaining consistency in thought leadership.

He also touches on the potential future impact of AI on software development and offers concrete examples of how content has influenced Codium AI's growth. Join us for an engaging discussion on leadership, marketing strategies, and the evolving tech landscape.

00:00 Introduction and Guest Welcome

00:13 Itamar's Background and Experience

00:51 Codium AI: Mission and Features

01:55 Founder-Led Marketing Insights

02:22 Overcoming Embarrassment in Public Speaking

04:14 Building Trust and Reputation

06:02 Impact of Content on Engagement

12:20 Practical Tips for Founders

27:22 Creating Consistent Content

35:04 Final Thoughts and Contact Information